Now that the country has experienced two weeks of nonstop effervescence, it wants to figure out how to bottle it for an …
Around London
The Olympic Houses: Bringing the Games to Life
At least 18 countries are showcasing what they have to offer by opening their diverse doors to the world. TIME takes a peek inside three Olympic Houses
London 2012: How The ‘Women’s Games’ Are Inspiring Britain’s Girls
Eloise Taylor arrived at London’s Olympic Park on August 2 dressed for the games. With a Union Jack flag tied round her neck like a cape and a Union Jack handkerchief knotted around her chin-length hair, the seven-year-old …
Welcome to Switzerland: An Olympic PR Blitz at London 2012
The Swiss organizers, who have a budget of $4.6 million, opted to showcase the quirky.
Mayor on Wire: Boris Johnson’s London Hangup Is Comedy Gold
After Mayor Boris Johnson got stuck on a zip wire, Twitter has been inundated with images of him superimposed onto various London landmarks
London Statues Wear Couture Hats for Olympics
In London‘s famed Trafalgar Square, the pigeons are pecking, tourists are clicking, and atop Nelson’s column, the Admiral is wearing a couture hat. Lord Nelson’s new accessory — a 5-foot Union Jack-themed bicorn — is just one …
The Orbit Towers Over the London Olympics
Have you been wondering about that spiralling red sculpture in the Olympic Park? Here’s everything you need to know about Anish Kapoor and Cecil Balmond’s unique piece of art
London: Very Open for Business as Olympics Sap Tourist Numbers
The Games may be on, but the hottest tickets in town are actually to be found in the West End, with a bonanza on hotels, restaurants and theaters
Organizers Struggle to Solve London Olympic Ticketing Fiasco
Rows of empty seats at events are one of many indications of London’s Olympic fiascoes
The Quirky Art of Britain’s Cultural Olympiad
In order to showcase Britain’s arts and heritage during the Olympic Games, the U.K. government has bestowed $150 million on the Cultural Olympiad and its accompanying London 2012 Festival, which runs from June 21 to September 9. …