The Swiss organizers, who have a budget of $4.6 million, opted to showcase the quirky.
Olympics
Unflagged and Unflagging
Guor Marial’s marathon
Twenty Gymnasts to Watch in the Women’s All-Around and Event Finals
The Americans won the team competition, but there are still 15 individual medals up for grabs. Meet the favorites.
Comeback Kid: U.S. Gymnast Danell Leyva Wins Bronze in All-Around
Leyva leaps from 19th place to earn bronze with a dazzling high bars routine
Great Britain’s First Two Golds: The Host Nation Comes to the Party
Much as with the iconic red buses that pass through London, you wait ages for a Great Britain gold medal and then two come along at once. And for that welcome sight, a nation’s grateful thanks will forever go to a talented trio.
The Fab Five Win Gold: Highlights from the Gymnastics Team Final
The U.S. women’s gymnastic team, led by Gabby Douglas and Jordyn Wieber, bring home gold from the 2012 London Olympic Games — the first Olympic title in women’s gymnastics since 1996. TIME showcases some highlights from the Fab …
Mayor on Wire: Boris Johnson’s London Hangup Is Comedy Gold
After Mayor Boris Johnson got stuck on a zip wire, Twitter has been inundated with images of him superimposed onto various London landmarks
Ugly Americans? Loud Beach Volleyball Shorts Give Loudmouth an Olympic Spike
Yes, there are ugly Americans in London. They’re playing beach volleyball, wearing shorts from Loudmouth – and helping the brand cash in
The Un-Olympic Spirit: Eight Badminton Players Disqualified After Attempting to Throw Their Matches
The Badminton World Federation has ruled to disqualify four women’s doubles teams amid accusations of manipulating the tournament.
British Rowing Duo Strike Olympic Gold
Helen Glover and Heather Stanning ended a nation’s gold medal drought by cruising to victory Wednesday in the women’s pair rowing event.