After London 2012, Will Sponsors and Media Finally Embrace the Paralympics?
Long regarded as secondary to the Olympic Games, the Paralympics have reached new levels of esteem at London 2012.
Long regarded as secondary to the Olympic Games, the Paralympics have reached new levels of esteem at London 2012.
As the euphoria over the Olympics slowly fades, reports from sporting clubs and fitness centers across the country show that Brits’ enthusiasm for sport has continued.
Amazing photos from the track and the pool fill the pages of magazines and the front pages of newspapers every Olympics. But thanks to social media and some camera-happy athletes we’re now privy to some amazing behind-the-scenes …
Olympic athletes have long inspired admiration, but the London Games have introduced the world to a new set of heroes: volunteers
When Canada’s Christine Sinclair scored the first goal of the game in the first half against not only Canada’s biggest rivals, but also the best team in women’s soccer, I suddenly found myself caring about the sport.
Eloise Taylor arrived at London’s Olympic Park on August 2 dressed for the games. With a Union Jack flag tied round her neck like a cape and a Union Jack handkerchief knotted around her chin-length hair, the seven-year-old …
The Badminton World Federation has ruled to disqualify four women’s doubles teams amid accusations of manipulating the tournament.
When it comes to travel snafus in the lead up to the Olympic Games, a saying springs to mind: if it’s not one thing, it’s another.
Every event has its winners and losers, but some are better known for how they played
From the earliest variations of existing events to competitions that can hardly be considered athletic, some former Olympic sports left us scratching our heads.